Why Does The Emmy Tournament Usher in a New Era at PTF?

1) Because you can now play multiple choice
2) Because you can get points even if you’re wrong
3) Because we’ve made our game more fun
4) Because you can win an expensive smart TV

It doesn’t matter what you answered, because the correct result is “All of the above.”

The big, big news here at PTF is that we’ve opened up our game to include a new, but very familiar, way to make predictions: Multiple Choice.

But the PTF way is a little different (what a surprise!). Like in all other multiple choice, you have to choose the most likely correct answer; get it right on and you win maximum points. However, even if your first choice isn’t ultimately correct, you can still win points depending on where you put the actual right answer.

It’s easy; just look at & click the screenshots below:


Out of six PTF employees, if you believe that Marise will win a 2km flip flop footrace, put her first. If she actually does win, you get 400 points. But if Junaid wins, and you placed him in 3rd, you still take home 150 points. If Van wins, well…you’re out of luck. So order your multiple choices carefully!

Perhaps the best part of this new PTF innovation is the user experience; use your finger to slide your choices up and down with a playful pop, and lock them into position with a satisfying click.

Multiple Choice comes to Play The Future. We predict you’ll:

1) Love it
2) Enjoy it
3) Play it
4) Share it

Two More Startupfest Firsts: Play The Future…or be Played By It

By Andy Nulman, CEO of Play The Future

Last year, I set a Startupfest first when I created–with enthusiastic attendee help–the event’s improvised national anthem. (You can check it out here.)

This year, I’m doubling down on new Startupfest “Firsts,” both about the most fascinating of topics–The Future.

The first “First” involves my own start-up, a predictive gaming platform called Play The Future. One of my esteemed partners, Phil Donne (former CEO of Campbell’s Soup and Kellogg’s Canada) calls it “A breakthrough brand engagement tool that addresses the splintering of attention, the proliferation of ad-blockers and the wholesale rejection of push marketing”…

…but I call it “a game that lets you beat others, prove you’re brilliant and win stuff.

That said, PTF lives by two credos:
Life’s a game.
If it can be measured, it can be played.

This week, we are bringing the two together, because for the first time anywhere, people will “play” an event. Over its three days, Startupfest will turn into an interactive prediction tournament with daily winners, one overall champion, a whole lot of brain-stretching fun and some kick-ass prizes, including an Occulus Rift.

While I can’t reveal actual game questions just yet, suffice to say you’ll be asked to predict things like:
· How many times Dave McClure will swear
· How many beers (and/or deals) will be consummated at the opening party

…and so on.

The end result will be a layer of friendly competition, trash talk and surprise learnings draped over the world’s hippest, most relevant gathering of entrepreneurs and smart folk.

Playing Startupfest is easy. The whole thing lives on your smartphone; click here for the app, then Play The Future!

Which brings us to our second future-based “First”…a closing event which–gulp!–questions whether there will even be a future at all.

Okay, maybe it’s not that dire…but almost. The way Startupfest’s closing speaker Josh Harris sees it, the oncoming “Singularity”–when A.I. basically eliminates the need for humanity–is a bigger threat than global warming, and is way closer than you think.

Crazy? That’s what they said when Josh predicted the omnipresence of the Internet, reality TV, vlogging, the elimination of privacy and much more. And when I say “more,” I mean it somewhat disturbingly. To understand, check out “We Live In Public,” Ondi Tomoner’s award-winning doc about Josh here (or see it with both of them Friday night at Startupfest).

So it is with much anticipation, and way more trepidation, that I’m preparing to interview Josh in a very unique session called “Jack Knowledge.”

Again, don’t want to give too much away, but to keep with our tomorrow-looking theme, I have these fearless predictions to make about said session:

1. You won’t be bored
2 . You may be outraged and/or scared
3. You will change your worldview in 38 minutes

Startupfest 2016 presents The Future.

Play it…while it’s still around 😉

Play Canada D’eh!


It’s glorious, and it’s free…to play.

Play The Future stands on guard for thee with “Canada D’eh!” a one-day prediction tournament set for Friday, July 1.

It’s a public event as vast, as varied, as interesting and as head-scratching as the country it is based on.

Inclusive and diverse, Canada D’eh! will feature 13 predictive questions; a sea-to-shining-sea scope that includes one for each province and territory that makes up this grand land of ours. Never before have history, geography, politics, moose, beer, mountains, hockey, maple syrup and beavers blended together in such a fascinating and entertaining manner.

With glowing hearts you’ll see questions and results rise throughout the day, at the end of which will be crowned a new Captain Canuck, who will win not merely the admiration of his or her fellow countrymen and women, but a $500 gift card from Canada’s largest book retailer, Indigo!

Play The Future is proud to present Canada D’eh!, the one-day prediction tournament about us. Friday, July 1, 2016.

Canada D’eh! About Canadians. For Canadians. And from a company so profoundly Canadian, we’re almost embarrassed to have hyped this event so heavily.

Play Startupfest! (Yes, We Said Play It…)


Over its five-year history, Startupfest has been many things to many people.

This year, it’s making history, because for the first time ever for any event anywhere, Startupfest will become a game…for all people.

Working in conjunction with my new start-up called Play The Future (our major credo: “Life’s a Game”), Startupfest 2016 will turn into a three-day, interactive prediction competition with a trio of daily winners, one overall champion, some kick-ass prizes, and a whole lot of brain-stretching fun.

How we do it relies on our other major credo: “If it can be measured, it can be played.” (Hey, everything can be played, even this blog post. Can you predict how many words long it will be…title included?) And while I can’t reveal the actual game questions just yet, suffice to say you’ll be asked to predict things like:

· How long a speaker will “actually” speak (yeah, they all “keep to time”)
· How many times one will use a particular swear word
· How many people will be in a particular tent at a particular time
· How many beers (and/or deals) will be consummated at the opening party
· The temperature in the tent village at high noon

…and so on.

Four questions a day for three days, with two separate, but simultaneous, competitions—one limited to those on-site, and one open to players spanning the entire country of Canada (see we meant by “all people”?). It’s just like trivia, except you can’t cheat by Googling the answers, because they haven’t happened yet. We call it “tomorrow’s trivia.”

The end result will be a layer of friendly competition, trash talk and surprise learnings draped over the world’s hippest and most relevant gathering of entrepreneurs and smart folk.

Playing Startupfest is easy. The whole thing takes place on your smartphone; click here for simple instructions on how and where to get the app.

Oh, and by the way, 338 words…including these.

But you already knew that, didn’t ya? 😉

Donald Trump: The Game (Playing Him is the Best Revenge)


Donald Trump’s Presidential run.

To some, it’s a dream come true.

To others, it’s a nightmare of epic proportions.

To us (and to you, too) it’s a game. Why just follow Donald Trump’s shenanigans when you can play them for prestige and prizes?

Play The Future is excited, albeit somewhat apprehensive, to announce that as of June 1, Donald Trump’s run for the White House will join our prestigious brand lineup on the PTF app.

As is the case with all PTF brands, players will be able to make up-to-the-minute, pinpointed predictions every two or three days about the madness, the mayhem, the words and the actions that surround the Republican contender for the world’s most powerful office. For example:

● How long will Trump’s Cleveland convention acceptance speech run?
● What % of votes will Trump get in the next HuffPo “Donald vs. Hillary” poll?
● How many tweets will Trump post from over the July 4th weekend?
● What % of Trump’s statements will be ranked “Pants on Fire” by Politifact?
● How many misspellings in Trump tweets this week?
● How many times will Hillary mention “Trump” in her appearance on The Tonight Show?

Yeah, we know…the possibilities are endless!

Like all other PTF predictions, each Trump question comes with two hints and a timely result to monitor player progress. In addition, there will be a PTF Trump leaderboard, where top players every month will take home such “great again” prizes like Trump-festooned sweaters, Trump-festooned toilet paper, Trump-focused card games and Trump-wannabe orange spray tans.

He’s been a hotel, an airline, a reality show, a wine and a steak. Now, finally, Donald Trump is a game.

You can follow him and herald his ascent with loyal passion.

You can jam your eyes blind shut in the hope that he will just go away.

But no matter where you stand on the spectrum, perhaps the best way to deal with Trump is to play him. From today until he is elected or defeated.

Donald Trump–The Game. Only on Play The Future.

Download it now on the Apple App Store and on Google Play.

Don’t Just Enjoy The L000NG Weekend…Play It to Win $1000 on Monday, May 23

Most common folk spend their long weekends relaxing.

But Play The Futurists are far from common.

Which is why we’re letting you rest your body but work your brain in our “Play The L000NG Weekend” Tournament on Holiday Monday, May 23.

Living up to our credo that “Life’s a game,” we’ve put together 15 different themed questions about the first long weekend of the year; the time when Canadians across the country put the yesterday of winter behind them and peer into the oncoming tomorrow called summer.

You’ll be quizzed about all the things you enjoy about long weekends, like beer, lakes, weather, barbecues, and more beer. You’ll also be quizzed about some things you don’t enjoy, like lineups at the Canada/U.S. border, mosquitoes, and those pesky cousins that drop by the cottage uninvited.

To make it worth your while, in addition to the profound, double-edged satisfaction of being right and being smarter than everyone else, we’re offering a $1,000 cash prize to the player who racks up the most points on that magic Monday in May. (This may explain why we use “zeros” instead of “O”s in the term “L000NG Weekend”…not just to stretch out the word, but to potentially stretch out your wallet!)

So lay back in your hammock, sit by the fire…and fire up your predicting powers on Monday, May 23 when you join thousands of Canadians to Play The L000NG Weekend!

PTF On April Fool’s: When The Worst Comes First


Perhaps the best part about April Fools’ Day is that it brings out unbridled creativity in companies and institutions that are usually very bridled the other 364 days of the year; kinda like Hallowe’en without costumes.

Here at Play The Future, we decided to put the April Fool’s spin not in the question or answer (because we felt that would’ve confused you even more than we usually do), but in your results.

In other words, we’re rewarding the player with the WORST accuracy the cash prize in our one-day, one-question “tournament.”

The question was about us: What was the total amount of spare change PTF staff would have after a group lunch on April 1?

A pocket-emptying post-meal session at 2:00 p.m. in our offices revealed:

Parisa $2.40
Brittni $0.40
Emilie $3.25
Andy $2.25
Van $30.50*

Total PTF pocket change was $38.80, and with a miles-away prediction of $9,065.00, Jamie S. wins the cash prize of $96.87…which just so happened to be the amount of spare change collected by PTF CEO Andy Nulman from March 21-27.

So, congrats to Jaime and thanks to all of you played…even though you had no idea what you were playing for, and how you could win.

If there’s a serious message in all this foolishness, it’s that no matter how you Play The Future, you CAN win, and as long as you Play The Future, you’re always winners in our eyes.

And in our pockets 😉


*enough weight to ground a NASA astronaut; the result of Van selling a microwave oven

Everybody Plays The Fool!


It’s way more than a 1972 hit by The Main Ingredient; it’s the theme and the catch-phrase for the next cross-Canada, all-in Tournament from Play The Future, taking place on Friday, April 1st.

But no fool are you; you know that like in our previous tournament–the wild UFT15–this one will offer you fun, intrigue, bragging rights, and of course, a cash prize! (Yes, another cash prize from the most generous app developer on the planet…)

However, this time it’s different, and way easier. Just one major question and one major winner. And to make things interesting, you won’t know the rules, or how to win, until you play.

We can’t tell you a whole lot more; given the special nature of the day, there’s some major surprisin’ to do. But suffice to say that this is a tournament like no other, and you’d have to be a fool NOT to play!

April 1st. Play The Future presents “Everybody Plays The Fool.”

Only a doofus would miss it!

UFT–The Ultimate FEELGOOD Tournament! In The End, Everybody Won!

UFT15–The Ultimate Future Tournament. We called it “The Soothsaying Smackdown of the Century,” a “Winner-Take-All Battle of Blazing Brains and Crystal Balls”…

…but when all the dust settled, when all answers were in, it turned out to be an upbeat gathering of sweet, positive do-gooders.

Perhaps UFT stood for Ultimate Feelgood Tournament, because the end result was a neck-and-neck race between two of our most cheerful psychic participants, namely Deborah Louise Levin and the trio of Space Kissa. Less than 0.075% separated the two, but Space Kissa pulled it out on the last question outcome for an astonishing overall accuracy rate of 87.715% and a hefty $15,000 donation to the St. Michael’s Hospital Foundation.

So…who says psychics CAN’T predict the future? 😉

While 15 professional predictors battled it out, they were joined by thousands of regular players across the country, playing alongside on each of the day’s 15 special questions (making it our strongest day ever to date). And as we watched the lead changed hands dozens of times throughout the day, when we compiled points, Play The Future veteran Stephanie Monk emerged arms raised atop the pile with a whopping one-day score of 4,959!

So…how about the Ultimate Ultimate Battle–Kissa meets Monk?

Uh, maybe next year.

Until then though, the PTF team has a number of different tricks up its sleeve, the first being a truly special flash tournament on April 1.

Look out for more details on that…and for news on further unique events that will bring more competition, more bragging rights and more prizes to players of the world’s favourite game about tomorrow.

We predict…there’s a whole lot more fun in your futures!

UFT15 is Tomorrow! Let’s Meet Our Fearless Psychic Futurists

The Ultimate Future Tournament is TOMORROW! Get your brains and crystal balls ready!

If you’re new here, UFT15 is a one-day prediction championship for people who earn their living by forecasting today what will happen tomorrow.

Tomorrow, these 15 Fearless Futurists will predict 15 precise predictions in 15 short hours. When all the results are tallied, the one Futurist with the highest overall accuracy score will pocket $25,000; $15,000 to the charity of their choice and $10,000 for them to keep!

As if that wasn’t already awesome enough, we want you to play along! Play on the mobile app and the player with the most points for the day could win $1,500!

So now that YOU’RE ready, what about our Fearless Futurists? We asked four of our illustrious Psychic participants to let us in on how they’re prepping for the big day.

Fearless Psychic Futurists 
Joyce Barnes: Psychic, medium, and spiritual energy healer playing for the Performing Arts Lodge.Space Kissa: Cosmic faux band playing in support of St. Michael’s Hospital.
Deborah Louise Levin: Psychic communicator supporting “Project Jessie” at the Animal Alliance of Canada.Tara Greene: Psychic astrologer playing for Greenpeace Canada and Because I am a girl.

March 15 is right around the corner! How are you preparing for the big day?
Joyce Barnes: Playing The Future every day!
Space Kissa: A whole lotta time traveling.
Deborah Louise Levin: Lots of quiet time.
Tara Greene: I am meditating on winning.

Can you take us through your process of seeing the future…or at least as much as you’re willing to reveal? 😉
Joyce Barnes: Easy! I meditate and ask the Angels or whoever from the other side wishes to help me. They are all welcome.
Space Kissa: We find living in it helpful.
Deborah Louise Levin: It’s just like painting a picture. Add a bit of colour, and then stand back to see if it looks good.
Tara Greene: I use different methods. It is just trusting a feeling, a sense or a voice.

What types of questions do you think you’ll excel at and why? i.e. Commerce, YouTube, Trending News, Sports, etc.
Joyce Barnes: This question is irrelevant since the Angels are working for me.
Space Kissa: We hope there are a lot of cat questions. Why? It is our area of expertise, and we can mind meld with them.
Deborah Louise Levin: I think they are all fair game.
Tara Greene: It doesn’t matter what the subject is.

Why did you choose the particular charity that you are playing for?
Joyce Barnes: I live at the Performing Arts Lodge, and do a lot of work for the residents there. This charity is very close to my heart, because not only do I live at PAL, but my husband and my children were all in the performing arts. You don’t need to be a resident to get help from us, the Lodge is for all of Toronto’s performing artists, and we are always in need of financial support.
Space Kissa: St. Michael’s Hospital – They’ve got good healing.
Deborah Louise Levin: The Animal Alliance of Canada is a charity that I have personally donated to for a long time. I discovered the cause when I was interested in adopting a cat.
Tara Greene: I chose “Because I am a girl” because I am a feminist and believe in supporting women’s rights. I also chose Greenpeace because of their environmental and animal activism.

Any final fighting words/trash talk for your opponents?
Joyce Barnes: I don’t know what you’re all doing in this game – there is no way you can beat the ANGELS!
Space Kissa: To our illustrious opponents… you’re going down! (P.S. You are all very good looking – but that’s not going to help you.)
Deborah Louise Levin: My spirit guide is going to kick your spirit guide’s ass!
Tara Greene: Any good witch knows that you always wish your opponents well. Any bad wishes, intentions, and fighting words will only come back to the one who sends them.

On that note, we wish them all well tomorrow, and we predict you’re going to want to play along! 😉

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