A SURE BET PREDICTION FOR 2018: Play The Future Makes Canadian Mornings a Game with CTV’s Your Morning

What’s in store for 2018?

Nobody knows for sure, but Play The Future is confident enough to make one sure-bet prediction: for the first time ever, people will be able to “play” a national television show.

As of January 8, over a period of three months, CTV’s “Your Morning” national wake-up show will be front-and-centre featured, and played, in the Play The Future mobile app. Canadians from coast-to-coast will be able to make fun predictions based on Your Morning’s guests, features, discussion topics and news stories covered. For example:

Direct Guest Prediction
NYC’s Night Mayor is gonna need coffee!☕ What will Restaurant Brands (parent company of Tim Horton’s) stock close at tomorrow?

Discussion Topic Prediction
Deep freeze!❄️ What temperature will the coldest place in Canada be tomorrow at noon ET?

News Story Prediction
The NBA’s going overseas!✈️ Which team will win the game at the O2 arena in London?

While entertaining and competitive (weekly leaders will be prized with Your Morning-branded merchandise), each prediction will also reveal additional, eye-opening information and extend the show itself into a new pop culture platform on a 24/7 basis.

Play The Future has always been guided by two credos: “Life’s a game” and “If it can be measured, it can be played.” Weaving a competitive prediction engine into the daily fabric of Canada’s national morning show exemplifies both in a most natural, viewer-friendly and player-friendly manner.

Skip to 1:04:00 to see Play The Future’s debut on Your Morning here!

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